Running a business is hard work – there’s no doubt about it. Managing various tasks (from marketing to customer service) can be overwhelming and time-consuming for a small business owner. Creating an effective presence on social media is becoming increasingly crucial for businesses of all sizes. With that said, is social media management worth it? 

With more online customers than ever, having a solid social media presence allows you to reach out to new prospects and keep your existing customers informed of specials and updates. But is it worth outsourcing your social media management to stay up-to-date and profitable? 

In this blog post, we’ll explore the importance of managing your own social media accounts and deciding whether to hire someone else to do so – what are the pros & cons of both approaches?

What is social media management, and why is it important?

social media manager strategising

Social media management is becoming increasingly important in an ever-changing digital world. It is the role of social media managers to use social media platforms to their maximum potential, allowing businesses to stay connected with customers and reach new ones. This aims to increase sales and, ultimately, build lasting connections with followers.

A social media manager develops and executes social media strategies to create content and campaigns that promote a company or product while also engaging with customers and understanding their needs. This helps organisations develop relationships with current customers while reaching out to potential ones. With social media continuing to become more popular as a mode of communication, social media management is becoming essential for any successful digital marketing plan.

Can I be my own social media manager?

Absolutely, but it depends on the size of your business and the resources you have available. If you’re a small business or just starting out, managing your own social media accounts may be the best choice, as it will save you money on hiring an outside agency or individual. 

However, if your business is larger or growing quickly, or you need help with regularly using your social media accounts, it’s worth investing in a social media manager to ensure your accounts stay active and relevant.

Many tools and programs are available these days to help you manage your social media accounts effectively, even if you don’t have an in-house staffer or agency overseeing them. Social media schedulers such as Social Pilot  make it easy to plan and schedule posts, as well as monitor your accounts for engagement and reach.

What are the pros & cons of outsourcing my social media management?

social media management tools; analytics

The most significant advantage to outsourcing your social media management is that you can focus on running your business while an experienced individual or agency handles all the details of managing your accounts. This way, you won’t have to worry about keeping up with trends, understanding analytics, and creating content. Plus, you can rest assured that your accounts are continuously updated and optimised for maximum reach.

However, the downside is that outsourcing social media management costs money – and it might not be worth it if you’re just getting started or don’t have enough customers or followers. It’s also essential to make sure that you find an agency or individual who has experience in social media management and understands your target audience; otherwise, it could cost you more money than you’d like to spend.

What services do social media managers offer?


A social media manager provides a wide range of services that help businesses stay connected with their customers and followers on various platforms. They are knowledgeable in all aspects of social media, including network selection, content creation, and distribution strategies. 

One service they might offer is establishing a page or account on the correct networks for a business to build relationships with its customers. This includes setting up the visual identity of the new presence on the chosen medium with custom graphics and logo artwork.


Another essential task of social media managers is creating engaging content to post on various channels, such as articles, videos, images, ad campaigns, polls and surveys. Additionally, they monitor trends to ensure their client’s message reaches the right target audience at an optimal frequency. 

Social media managers can also reply to comments and messages on behalf of your business as well as provide outreach services. These include commenting on other posts as your business, messaging potential customers, collaborators etc. and engaging with influencers.

Finally, they provide regular reporting regarding website analytics and traffic related to social media posts. All these activities combined can help businesses climb towards success by utilising impactful digital marketing techniques. 

Overall, social media managers offer a range of services that help businesses maximise the reach and engagement of their social media accounts. This can be invaluable for companies looking to establish themselves as a leader in their industry and increase their customer base.

Are there any risks associated with social media for businesses?


Managing social media can be a challenging process. It requires staying connected with many users, understanding their interests and needs, responding to feedback promptly, and developing strategies for engagement.

The risk associated with social media management is that it can lead to the spread of inaccurate or misunderstood information, as well as being interpreted in the wrong way. Many businesses have put up seemingly innocent posts, only to go viral for all the wrong reasons. As such, it’s crucial to be aware of social media etiquette and take steps to ensure any content you post is appropriate, relevant, and well-received by your target audience.

There can also be privacy risks associated with social media management. It’s vital to ensure that all customer data and communication is securely stored, as mishandling it could lead to severe consequences.

Finally, there is the risk of being exposed to malicious content or fake accounts created by hackers. It’s essential to remain vigilant and take steps to protect your business from any potential online threats.

How can a social media presence benefit businesses?

is social media management worth it? How can it help my business

A social media presence is important for the success of many modern businesses as it allows businesses to reach potential customers and grow their fan base. By managing their social media accounts strategically, companies can boost brand awareness, effectively target customers, drive website traffic, and increase sales, all of which can have a substantial positive impact on their overall income.

Through effective social media management, businesses can monitor consumer reviews, feedback and discussions. They can then use this information to improve customer relations, gain valuable insights into consumer behaviour, and generate leads. Numerous advantages come with efficient social media management that businesses should not overlook in order to stay competitive in today’s market.

Identify key metrics for measuring success in social media.


As with any marketing activity, you want to see an ROI from your social media efforts. To measure the success of your campaigns, you should identify key metrics to track.

These can include: 

  • Reach – How many people have been exposed to your content?
  • Engagement – How many users interacted with your content? (likes, shares, comments)
  • Audience Growth – How has your follower count increased over time?
  • Lead Generation – How many leads were generated through your social media campaigns?
  • Conversion Rate – What percentage of users completed a desired action (e.g. signing up for a newsletter, making a purchase)?
  • Brand Awareness – How well is your brand recognised and associated with particular topics?

    These elements, measured together, give a complete picture of the effectiveness of any company’s social media management approach. They should be used to inform decision-making moving forward.

    A good social media manager will provide you with monthly reports showing the key metrics. The data from these reports should be used to learn what is working, what isn’t working and where improvements can be made. The findings will influence the social media strategy for the coming months.

    Is a social media manager cost-effective?

    is social media management cost effective

    Utilising a social media manager can be a tremendously cost-effective tool for businesses looking to engage their target audience. By outsourcing the management of their social accounts, companies can save time and money by shifting their focus from mundane daily tasks, such as creating content, editing posts and responding to comments, to more vital areas, such as research or strategy.

    Additionally, a social media manager has the resources and expertise necessary to create campaigns tailored to reach the right people and utilise techniques that maximise impact. Even with the cost of outsourcing expert help, businesses often find this much less expensive than if an in-house team were tasked with running their campaigns.

    A social media manager can be an invaluable asset for businesses looking to boost their profile and reach potential customers. When handled correctly, the benefits of this approach far outweigh any associated costs. However, it is also important to remember the risks involved in using social media and take measures to protect your business from malicious actors.

    With the right strategy and careful oversight, enterprises of all sizes can reap the rewards of successful social media management.


    So, is social media management worth it?


    Social media management can be an excellent asset for businesses of all sizes. Not only does it allow them to increase their visibility but also to widen their reach and customer base, both of which can provide a steady stream of revenue. 

    Whether you choose to manage your business’s social media presence yourself or outsource it to a social media manager, it is important to remember that social media is a process. Success doesn’t happen overnight. It’s important to stay consistent, create quality content, measure your results, and adjust accordingly.

    Ultimately, utilising the services of a qualified social media manager can be cost-effective, opening a world of possibilities for those seeking long-term business success. When deciding if this would work best for your organisation, consider all of the benefits it can bring, and decide if this is something you want to explore further or take advantage of at this time.

    With careful consideration and planning, social media management could be just what your business needs to succeed in today’s digital landscape. Why not schedule a call to see if we could help your business?