Have you been noticing a decline in your Facebook reach lately? Have your Instagram insights been dropping? If so, then it’s time to take a look at how your social media strategy is working.

This blog post will walk you through the steps that we have found work best for increase social media engagement; bringing impressions back up. There are several different strategies that can be used depending on what type of business you operate.


Don’t post & ghost


This is the Primary reason that peoples reach and impressions tank. They’re simply not present on their social media channels. We covered this in a blog post all of its own. You can find that here. But in brief, posting and ghosting is the act of posting something on social media, usually via scheduling software and not visiting your own channels to engage.

If your stats have been dropping, the best thing you can do is get on the platforms and utilise them.

Answer comments & messages


If people are taking the time to comment or send messages to your page or account, then you should be taking the time to reply to them. This shows the algorithm that your account is active. Encouraging conversation is a fantastic way to get your engagement up as well as your impressions.

Make it your goal over the next 30 days to reply to every single comment or message that comes in quickly.

Seek out content to engage with


If you’re on Instagram or Twitter, go through your feeds and interact with people. Comment on posts, like, share/retweet and save posts. If you are on Facebook, you can follow other pages and then like and engage on their content as your page or share content to your own page. On LinkedIn, you can select up to three topics your page talks about. By doing this, when there’s content trending utilising these hashtags, LI will send you an invite to comment on these posts as your business.

Utilise all of the features


Social media networks now offer multiple features such as stories, reels, live sessions etc. You can maximise your reach and give the algorithm a boost by using these features on a daily basis.

Not only does it give the algorithm a boost, but these different types of content will also promote engagement with your audience.

Think about the wording


When creating a post, use wording that resonates with your audience. Try a hashtag or two on Facebook, LinkedIn and Twitter. Ensure you utilise all of your hashtags on IG. Ensure the copy explains what the post is about and include a clear call to action such as a question to be answered, a direction to be followed such as click the link, tag a friend etc.

Be relevant


Try to incorporate trending topics into your content and get into the conversation to increase social media engagement.

Think about the angle you can use these topics from that relate to your business. It’s all about being clever. Use the hashtags that are trending, share news pieces that are popular because the algorithm already knows that these are engaging people right now.

Social media is supposed to be social. It was never designed to be one-sided. It’s understandable that as a business owner, you may have many tasks to do each day, but setting aside some time to dedicate daily to your social media can make all the difference. It can be as little as 30 mins per day, in times when you are sitting down having a cuppa. Try splitting it up into more than one setting. Perhaps morning and evening.


Look at your optimum post times to increase social media engagement


Use the insights of your social media channels to establish the best times to post on your socials. Try posting your content during these times to see if this affects your reach and engagement. By posting at times when your audience is online, your reach should increase. If you’ve been following the tips above, your posts should also be engaging.

Don’t forget to include a clear call to action on all posts so that people know what you would like them to do. Common CTA’s are:

  • Like if…
  • Vote with reactions
  • Click the link
  • Click to buy
  • Click to find out more
  • Tag a friend
  • Share
  • Comment
  • Tell us

You should notice a considerable increase in social media engagement. 

Why not make a note of your numbers now? Include reach, engagement, impressions and followers. Trial the steps above for the next 30 days and then compare the results.

Don’t forget to come back and tell us how much they improved in the comments below.