We get a lot of small businesses tell us they’ve created a Facebook business page, but it’s not professional-looking, so we decided to create this quick guide on how to optimise your Facebook page.
Let’s start with the anatomy of the Facebook business page. For this guide, we will be using the desktop version of Facebook, but you should still be able to follow along from a mobile device; it will just be a bit smaller and more simplified.
- Profile Picture – Here, you should place your logo; if you are a personal brand, then a photo of yourself could work. This is the page’s identity; this icon will show up when you comment, like, and post, so it should always be in keeping with the brand. If you don’t have a logo, we can design one for you from just £35. Always ensure your logo fits inside the viewable circle and isn’t cut off.
- Banner Image – Use this space to expand upon your branding. It could be an eye-catching banner or something that explains what you do. Once again, ensure that your banner image is designed to size and isn’t cut off.
- Your key Call to Action (CTA) – What is the ultimate goal of your business: Leads, website traffic, purchases, etc.? This button should be chosen to fit with this goal and simplify the buyer’s journey.
- Services – If you are a service-based business, you can list your services on your page, along with some details and pricing, helping customers find out more about what you can offer and drive business.
- Shop – If you sell physical products you can add them to your shop here.
6. Contact Details – Ensure that all relevant contact details are entered. This includes your website, contact number, email address, etc., if applicable. You can hide the elements that are unnecessary, including the address, if you don’t have a physical business premises people can visit.
7.Opening Hours – Always add your opening hours. It helps people know when they can expect responses within and when they can get in touch.
8. Categories – Ensure you selected the correct category when setting up your page to best match what you offer; this helps people looking for your services.
9. Tabs – Did you know you can add to the tabs that are displayed on your Facebook page? You can link your Instagram, Twitter, Pinterest, and more. These are then placed under the ‘more’ dropdown menu.
10. About section – Ensure you fill in the about section in line with your company branding. What’s your businesses story? People connect with people. This means they buy from people they can resonate with. Tell the story of your business; how long have you been trading? Why did you start the business? What are the aims of the business, and so on?
As you can see, it can be pretty simple to create a professional-looking business page on Facebook. When people land on your page, you want to give them the right impression the first time around. We hope this helped explain how to optimise your Facebook page. Next up is to build an engaged following, you can read our guide on that here.
If you have any questions, you can message us via our social media channels or send an email on the contact form here on our website.