Having a blog on your website can greatly help to drive traffic to your website, as well as providing you with great content for your social media channels – you can find out more about that here. Writing those posts though, can be time consuming and fall down the list of important things to do.
The good news is that you can outsource this work and save yourself time and energy, while still receiving all the benefits of a regularly updated blog. So, how do you find the perfect blog writer for your site?
Research Blog Writers
Initially, you can do some research. Take to Google, freelance websites, perhaps ask friends that own a business if they use anyone. This way you can gather some information and begin to build a shortlist. This will serve as the starting point for the next steps.
It’s important to know that your writer has good experience and has been reviewed and commended by others. There are a lot of writers out there who offer cheap services, many are not native English speakers. This can often mean the work produced does not flow correctly and is often broken ramblings that seem to have no structure or point.
Read Some of their content
The best way to understand if a writer is any good is to read some of their work. So once shortlisted, see if they have a blog of their own, or if they can provide some published examples. Look at how they structure their work. Is there a logical flow, is there a point or are you left with more questions than answers? Does their tone fit with yours, is their tone adaptable in different pieces?
Once you have narrowed down your shortlist to a handful of writers /you can ask them some questions to find the best fit for your business.
- Ask for some examples of their work that demonstrate an array of skills.
- Do they come up with topics, or will you need to send them?
- Do they understand best SEO practices? This is important if you are trying to improve your search engine rankings.
- Do they have a niche, or will they research any topic and write engaging content for it?
- What is their availability?
- Do they have experience uploading to different types of websites? (This will only matter if you need the writer to upload the content to your website for you).
- Do they provide relevant royalty-free images? A good blog post needs an image, will you be expected to find this, or will the writer supply it?
Once you know who you want to work with, you can start with a trial of 1 or 2 articles before making any form of commitment to continue. Confirm the price upfront. This will usually be charged based on the topic and level of research required along with the length of the piece.
We can help with all your writing requirements, if you happen to be in need of a blog writer, we can offer you a 500-word article for just £15 as a trial if you quote this blog post. Get in touch here.