Having a blog for your business has several benefits. It can help with your SEO, provide relevant and useful information to your customers, and allows you to connect with your audience. Maintaining a blog, however, is time-consuming and usually falls to the bottom of to-do piles.
The good news is this is a task that can easily be outsourced, providing you with all of the benefits without the commitment. But how do you find the right person for the task? We will touch on that shortly. Before you start your search, though, you need to decide the following.
- What is your budget?
- How many posts per week/month will you require?
- Will you decide the titles, or will the writer need to?
- Are there specific keywords that you are trying to rank for?
- Who is your target audience?
- What is the tone of the blog?
There are numerous blog writers out there at different prices. By answering the questions before embarking on your search, you can streamline the process. By defining your target audience, you will help the writer adapt their tone and style to fit.
If the writer needs to be creative and think of the topics and titles, there may be an extra charge. Generally speaking, more money will buy you a better writer. There are, of course, some exceptions to this.
There are many freelance websites out there, such as People Per Hour, Upwork, and even Fivesquid. Freelancers can list their services on there or apply for jobs listed by those needing a service. These websites are competitive, and you can usually source lower entry prices. The quality can vary, so always read reviews. Search for a blog writer or post a job to be filled.
There are specialist websites such as ProBlogger, which list numerous writing jobs. These sites are specific and purely for writing gigs. Companies list their requirements and what they are willing to pay, and writers can apply for the gig. Blog writers search platforms like this to find work, so posting a job can bring in many applicants.
Of course, you can turn to Google and look for companies that offer blog writing services. These could be digital marketing agencies, copywriters, or hobbyists with some spare time with their own website. They will likely have a portfolio or some feedback written by past and present customers.
Hire us as Your Blog Writer
Now that you have read all of this, you could actually save yourself a little more time and reach out to us with any writing work you have. We have a team of dedicated writers who have years of experience under their belt.
Whichever option you chose to fill the role, ensure you check out their reviews and start small with a test project to check that they are a good fit for your business. Prepare a brief first with what will be required. This will include the niche your company operates within, the writing style and tone required, the average word count required for the blogs etc.