Many owners of small businesses or start-ups find themselves in a struggle for time. Finding the time to juggle all of the day-to-day tasks that keep the business running while finding the time to market the business scan is difficult. Outsourcing can help in many areas of the business, so how do you choose which will be the most valuable with the money you have?
We would suggest in the first instance you work out what is taking up time each day. Make a list of everything you do daily for an average week. Make a note of how long each task takes and note what gets put on the back burner. Some businesses find that their marketing gets pushed to the back; for others, it may be the accounts they aren’t managing to keep on top of.
The whole point of outsourcing anything is to make your life simpler; it should reduce some stress and pressure from you. If your marketing and social media are not getting the time and attention, they deserve you could undoubtedly benefit from outsourcing this to a professional. Likewise, if your accounts are lacking hiring a bookkeeper or accountant could be the answer, or for those struggling with all the paperwork and appointments a VA could be the answer.
In this blog post, we’ll look at how a social media manager can help you.
What does a social media manager do?
A social media manager takes care of your social media accounts for you. They can manage accounts on multiple platforms such as Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest, etc.
They should create a marketing strategy; this will include goals and key performance indicators (KPI’s) to be reached. Social media channels should not be purely self-promotional, so they will be including a good mix of content.
They can create posts that are designed to engage your audience and increase your reach and engagement. They can answer messages and direct enquiries quickly and appropriately as well as optimising your profiles.
A good social media manager will be accountable and provide you with valuable insights each month in the form of a report so you can see the results of their work. They will use these reports to continually improve and grow your online presence.
Some social media managers will also be able to set up and manage social media advertising campaigns on your behalf.
Is a social media manager right for my business?
Most businesses can benefit from a strong social media presence. Each business, their target audience and goals are different. It’s helpful to hone in on what yours are before reaching out to a social media manager. For example, your target may be to grow your visibility in a local area; it could be to get ten bookings per month through social media.
Establishing your target audience is essential; you can do this alone or ask for help from your social media manager to identify these (this may incur an additional cost).
Once everything is clear, your social media manager should be able to advise which social media channels will benefit your business the most.
Some social media managers may work within a specific niche, whereas others are adaptable. There are pros and cons to both. A pro of using one that only works within your niche means they know your audience inside out; the con could be they are also promoting your competition.
Whether your product or services are for B2B or B2C, a social media presence is beneficial if managed correctly. If you are managing to create valuable and engaging content yourself and not finding this impacts on your other business activities, then you probably don’t need to outsource the job. For everyone else, a social media manager can definitely help your business.
Is a social media manager expensive?
You can choose to hire somebody to take care of your social media in-house as a part-time or full-time employee and pay them the going rate for the work. Alternatively, you can outsource your social media management. This could be cheaper for smaller businesses who don’t need 20 hours of work per week.
As with most industries, prices can vary, so always shop around and get some quotes. Look for people with good reviews and feedback. Ask how long their customers have been with them as this will show how happy they are with the service.
A social media manager may spend 5-10 hours per week working for you, depending on what you require. Some will charge a flat hourly rate; others will work with packages. These packages may include a set number of posts per week, reports, answering enquiries, and even extras in some instances. We usually provide a couple of blog posts to our social media management customers to complement the work we are doing on their social media channels.
Packages usually work out a little cheaper for you as they provide the company managing your social media channels with a set monthly income from the work. They work well as they provide both themselves and you, the client with a set list of actions each month with no nasty surprises.
Prices will vary depending on how much you require each month. Some businesses only want three posts per month and manage their enquiries in-house. Others require two posts per day on Instagram, one on Facebook, four on Twitter, a video upload to YouTube each week, and so on. Think about your requirements and discuss them with your prospective social media manager.
When considering what a social media manager is worth to you, consider the following:
- How much is your time worth?
- How much time are you spending on your social media right now?
- Does your social media need more time than you can commit?
- Is your social media generating leads or sales?
- How much is the average lead or sale worth to you?
By answering the above, you will be able to put a rough figure on what a social media manager is worth to you in terms of your return on investment.
Outsourcing is a fantastic and cost-effective way to reduce pressure on yourself as a business owner. Ensure you get some quotes and develop a good connection with the person or company you decide to hire as you will need to work closely with them.