If you are using Instagram for your business, you may feel frustrated that some of your posts don’t have a great reach or engagement. While there are many reasons, this could be happening. A simple one to test would be your post timings. So, what’s the...
Social media has risen to be one of the most innovative marketing platforms in recent years. Social media success, however, can seem somewhat elusive. In this new age, marketers can reach out and communicate with potential customers on a two-way level. Fast...
Unless you’ve been living under a rock, you have probably heard about the issue between Marks & Spencer and Aldi; but just in case you haven’t, let us fill you in. In a nutshell, Marks & Spencer (M&S) have stated that Aldi’s own-brand...
Social media analytics are a way to measure the success of your social media marketing campaigns and posts. The data collected from these analyses can be used to demonstrate the effectiveness of your posts. These analytics help determine which types of posts are best...
When it comes to social media, there are a few words we hear all the time. Two of these are Reach and Engagement. Reach refers to the number of people who see your content, and engagement refers to the action(s) those unique viewers take on your posts. An easy way to...
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