SEO vs AEO: Why Your Business Needs Both to Thrive Online

SEO vs AEO: Why Your Business Needs Both to Thrive Online

In the labyrinth of digital marketing, trying to figure out the differences between SEO (Search Engine Optimisation) and AEO (Answer Engine Optimisation) can feel like choosing between tea and coffee—both needed, but each offering a unique experience. For SMEs who are...
What is the best time to post on Instagram?

What is the best time to post on Instagram?

If you are using Instagram for your business, you may feel frustrated that some of your posts don’t have a great reach or engagement. While there are many reasons, this could be happening. A simple one to test would be your post timings. So, what’s the...
8 Tips For Social Media Success

8 Tips For Social Media Success

Social media has risen to be one of the most innovative marketing platforms in recent years. Social media success, however, can seem somewhat elusive. In this new age, marketers can reach out and communicate with potential customers on a two-way level. Fast...
#FreeCuthbert: The Social Media Butterfly

#FreeCuthbert: The Social Media Butterfly

Unless you’ve been living under a rock, you have probably heard about the issue between Marks & Spencer and Aldi; but just in case you haven’t, let us fill you in. In a nutshell, Marks & Spencer (M&S) have stated that Aldi’s own-brand...