In today’s digitally dominated world, understanding the inner workings of social media platforms has become more than just a trivial pursuit—it’s a crucial necessity for any business owner looking to harness the power of online engagement.

But behind each like, share, comment, or follower, there’s an often-overlooked player: the algorithm. From Facebook and Instagram to TikTok and LinkedIn, these algorithms dictate the visibility and reach of your posts, shaping the trajectory of your digital marketing success.

Yet, despite their influence, they remain a mystery to many. This blog post aims to demystify these digital ‘puppet masters’, providing you with a comprehensive guide on how to navigate and leverage social media algorithms to boost your business presence, reach more potential customers, and ultimately drive your online success!

demo of a social media algorithm

What Is An Algorithm?

An algorithm, in the simplest terms, is a set of rules or procedures a computer follows to solve a problem or achieve a particular goal. It’s akin to a digital recipe, with step-by-step instructions on what to do. In the world of social media, these algorithms are complex, data-driven systems that decide what content to show you and when based on a myriad of factors ranging from your past interactions to the type of content you engage with.

These social media algorithms are designed to curate a personalised user experience. For instance, when you open your Instagram feed, the content you see first isn’t just random; it’s selected based on your activity, interests, and engagement history. Similarly, Facebook’s algorithm prioritises posts from friends and pages you interact with most. From a business perspective, understanding these algorithms allows you to strategise your content and engagement tactics, ensuring your posts reach the right people at the right time and maximising visibility and engagement.

Understanding Social Media Algorithms: A Primer for Business Owners

Before we delve into the intricacies of individual platforms, it’s important to grasp the core function of social media algorithms. These powerful systems analyse user behaviour, preferences, and interactions to curate a personalised feed. They’re designed to keep users engaged and connected, showing them more of what they like and less of what they don’t.

For businesses, this means your content’s visibility depends heavily on how users interact with it. Simple metrics like likes, shares, and comments can make a significant difference to your content’s reach. Therefore, creating engaging, relevant content that encourages interaction is key to algorithmic success.

Leveraging Facebook’s Algorithm to Boost Your Business Presence

Facebook algorithm

Facebook’s algorithm is complex, but understanding its core functions can greatly enhance your business’s online visibility. It prioritises content based on engagement, recency, and the relationship between the user and the content creator. Therefore, businesses should focus on creating content that spurs conversation and generates responses.

The more people interact with your posts, the more the algorithm favours you. Regularly posting engaging content, asking open-ended questions, and encouraging shares can significantly increase your reach. Remember to keep your posts fresh and relevant, as timeliness is also a crucial factor.

Mastering Instagram’s Algorithm For Success

Instagram algorithm

Instagram’s algorithm is primarily driven by user engagement. It considers factors such as the likelihood of interest, relationship with the user, and timeliness of the post. High-quality, relevant images and the use of appropriate hashtags can help enhance your visibility.

It’s also worth noting that Instagram prioritises posts from accounts that users interact with frequently. Engage with your audience regularly through comments, direct messages, and stories. User-generated content and collaborations with influencers can also boost your profile’s reach and engagement.

Using TikTok’s Algorithm to Your Advantage

TikTok algorithm

TikTok’s algorithm is unique in that it focuses heavily on user behaviour. It learns from the videos you watch or skip, the accounts you follow, the comments you post, and the content you share. As a business, creating viral, trend-driven content is key to leveraging TikTok’s algorithm.

High user engagement is rewarded, so prompt your viewers to interact through likes, shares, comments, and even duets. Regular posting is also beneficial, as the algorithm tends to favour accounts that frequently generate new content.”

Navigating LinkedIn’s Algorithm

LinkedIn algorithm

LinkedIn’s algorithm focuses on the relevance and quality of content, prioritising posts that are most relevant to the user. The algorithm considers factors such as the relationship between the user and the poster and the likelihood of the user finding the post valuable.

For businesses, this means that high-quality, professional content that provides value to your audience will fare best. Engage with your audience through thoughtful comments and regularly share relevant industry news or updates about your business.

Riding the Tweet Wave

Twitter algorithm

Twitter’s algorithm curates content based on a blend of relevancy and recency. Unlike other platforms where you might see posts from a few days ago, Twitter’s fast-paced nature keeps the emphasis on the ‘now’. While the algorithm does take into consideration your interactions, it heavily favours recent content.

For businesses, this means that frequent posting is essential to maintain visibility on your followers’ feeds. Additionally, engagement is crucial on Twitter – retweets, likes, and replies signal to the algorithm that your content is valuable, prompting it to show your tweets to more users. Utilise relevant hashtags to reach beyond your followers and tap into larger conversations. And remember, due to Twitter’s fast-paced nature, timeliness is key – stay on top of trends and join in current conversations where relevant.

Climbing the YouTube Ladder

YouTube algorithm

YouTube’s algorithm, much like Google’s search algorithm (as they’re owned by the same company), prioritises content based on relevance and viewer engagement. It takes into consideration factors such as watch time, viewer history, user engagement, and video quality.

The algorithm suggests videos based on what the user has previously watched and engaged with, meaning that businesses should focus on creating engaging, high-quality videos that hold viewers’ attention. Encourage viewers to like, comment, share, and subscribe, as these engagements send positive signals to the algorithm. Additionally, use SEO strategies for your video titles, descriptions, and tags to improve their discoverability. Creating playlists and featuring related videos can also boost your channel’s watch time, further improving your standing with the YouTube algorithm.

The Impact of Algorithms on Social Media Marketing: A Look into the Future


Algorithms will continue to shape the landscape of social media marketing. With the rise of AI and machine learning, these algorithms are likely to become even more sophisticated and personalised. For businesses, staying ahead of these changes and adapting strategies accordingly will be essential.

However, despite the constant changes, one thing remains certain: high-quality, engaging content that resonates with your audience will always be valuable. Keep an eye on the latest trends, engage authentically with your audience, and continue to experiment with your content strategy to succeed in this ever-evolving digital landscape.

How can you stay on the right side of social media algorithms?

Staying on the right side of social media algorithms is essentially about understanding their goal: to keep users engaged and active on the platform for as long as possible. For businesses, this translates into creating and sharing content that drives user engagement and fosters genuine connections. This can be achieved through regular posting of high-quality, relevant content that resonates with your target audience. Encourage user interaction through comments, likes, shares, and direct messages. Running polls or asking questions are effective ways to stimulate user engagement.

In addition, it’s important to stay current with changes to social media algorithms. Platforms are continually evolving their algorithms to enhance user experience, which means what worked a year ago might not be as effective today. Follow industry news, participate in webinars, or join social media marketing communities to stay updated. Experiment with different content formats, posting times, and engagement strategies, and track your metrics to identify what works best for your business. Ultimately, a proactive, adaptive, and audience-centric approach can help you stay on the right side of social media algorithms.

social media success

Here are ten tips to help maintain consistency and engagement on social media, which is beneficial for algorithms:


  1. Set a Schedule: Regular posting signals to the algorithms that your account is active. Use social media management tools, like Social Pilot to schedule your posts in advance and maintain consistency.
  2. Create High-Quality Content: Invest time in creating visually appealing and high-quality content. Quality often trumps quantity when it comes to engagement.
  3. Engage with Your Audience: Respond to comments, answer direct messages, and interact with your followers. This increases engagement and builds stronger relationships with your audience.
  4. Use Relevant Hashtags: Hashtags can increase the visibility of your posts. Research and use relevant, popular hashtags for your industry. We recommend Meta Hashtags Tool, to help you find the best hashtags for each and every post.
  5. Embrace New Features: Social media platforms often give preference to new features (like Instagram Reels or LinkedIn Stories). Be an early adopter to potentially enjoy greater reach.
  6. Encourage User Interaction: Prompt your audience to engage with your posts. Ask questions, run polls, or encourage them to tag a friend.
  7. Collaborate with Others: Collaborate with influencers or similar businesses. This can help you reach a broader audience and increase your engagement.
  8. Stay Current with Trends: Create content around trending topics that align with your brand. This can increase your visibility and show your audience that you’re in touch with what’s happening.
  9. Analyse Your Performance: Use analytics to understand which posts perform well. Learn from these insights to refine your strategy.
  10. Be Authentic: Genuine and authentic content tends to resonate better with audiences. Share behind-the-scenes snippets, team introductions, or your business journey to connect on a personal level.

In conclusion, the mysterious world of social media algorithms need not be a barrier to your business success. By understanding the basic principles that guide these algorithms and applying strategic practices, you can navigate this digital landscape effectively. The key lies in creating quality content that resonates with your audience, fostering engagement, and staying agile in the face of constant algorithmic changes. Remember, social media is not just about broadcasting your message but about facilitating meaningful interactions and building relationships. By doing so, you’ll not only find favour with the algorithms but, more importantly, with your audience too. After all, in the ever-evolving world of social media, it’s the human connection that holds enduring value.