Social media is a powerful tool for any business, but juggling running a business and managing your own accounts can be overwhelming. If you are struggling with time management or trying to do all of the work yourself, outsourcing social media may be the best decision for you. In this blog post, we will talk about five reasons why outsourcing your social media is a great idea!
Get Your Time Back
Running a business can be difficult. You often have to wear many hats; the accountant, sales, marketing etc. While social media is an excellent way of gaining exposure, especially for small businesses, it is very time-consuming.
Coming up with content, engaging with comments, answering messages, monitoring your insights, and adapting your strategy while growing and keeping an engaged following takes a lot of effort.
By outsourcing your social media, you can get the time back that you have been ploughing into your social media accounts. This could be redistributed within other aspects of your business or even allow you to catch a break.
Feeling stressed is common when you run a business. As we mentioned above, you are often undertaking far more work than you would as an employee in the early days. This leads to a lack of downtime and, inevitably, stress.
By opting to outsource your social media, you can eliminate a bulk of this stress and have more time and energy for other things. It’s important not to burn yourself out as this leads to people giving up on their dream.
Save Money by Outsourcing Your Social Media
When you outsource your social media, you, of course, have to pay, but the fees will likely be far less than taking on an employee to run your accounts for you. Most social media managers offer varying packages to suit the needs and budgets of a variety of businesses.
Hiring staff comes with other cost implications such as the accountancy to manage the PAYE, holiday pay, sick pay, maternity pay etc. When you outsource, the social media managers are simply paid for what they do and manage their own HR in house.
What’s more, there are no employment laws to consider as there would be when employing staff. All of that is run by the marketing company you outsource to.
As well as saving money on staffing costs, you also save money on the tools of the trade. Creating social media content often requires software and equipment such as photo editing software, Canva, scheduling software etc. This is all included in the price of your monthly package when you outsource.
When outsourcing to a social media management company, you are hiring experts. While the algorithms may seem like a minefield to most people, social media managers are up to date on the latest updates and know how to create engaging content.
There is a strategy behind the content, which is designed to educate and engage followers about your products and services. Performance is monitored via analytics; reports are sent monthly with a written analysis and content planned and executed to increase the reach, engagement and following month-on-month.
Content is professional and on-brand with a clear call to action. This makes it easily recognisable and prompts followers to take the next step, be it to share, tag someone or visit a link.
Social Media Managers Are Multi-Skilled
When you hire a social media agency, you are also often hiring someone versed in other marketing methods such as content writing, ad creation, video creation, website administration and more. This means they can offer help and advice on a broader range of your marketing.
We write blogs as part of some of our social media packages, for example. These blogs are search engine optimised and answer questions potential customers may be seeking answers to. We also create newsletters for some clients, update their websites, run paid ad campaigns, create presentations for them, and so much more.
Out of sight, out of mind is true for outsourcing social media. When you hire someone to do the work for, they will have a higher level of dedication and devotion. We work closely with all of our customers, integrating into their team. There are no compromises as this is our industry, not something we are doing because it has to be done sporadically.
You can always be sure that there is a fresh voice creating your social media posts, ensuring that all of your posts are timely and on-brand. You can have as much or as little input as you desire. Some clients send us daily photos etc., to share on social media channels; others just get a report of everything at the end of the month.
If you’d like to chat about outsourcing your social media, drop us a message here, and we can start the conversation.