Video content is hugely popular so if you’re not using it yet, you’re missing out on a fantastic opportunity to boost brand awareness and drive better results for your business. A recent study shows that 91% of consumers want to see more video content from brands. If that’s not a good enough reason alone, check out these 5 top reasons to add video marketing to your toolkit today…

1.Increased Engagement

Video content tends to capture and maintain viewer attention better than text or static images. The combination of visual and auditory elements makes it more engaging and memorable. Viewers are more likely to watch a video until the end, which can lead to higher conversion rates and better brand recall.

Research has shown that people are 52% more likely to share video content than other content types like blog posts, social posts, and product pages. This means that video content can help you reach a wider audience organically and is much more effective at this than any other type of content.

2. Improved SEO

Improved SEO with video content

Search engines, like Google, prioritise video content in search results. And, If Google favours video content, then you should too! By incorporating video into your marketing strategy, you can improve your website’s SEO and increase search visibility. Video thumbnails in search results attract clicks, and Google often includes video results in its featured snippets. This can help increase your online visibility and drive more organic traffic to your website.

In addition to improving your search rankings, video is more effective at driving traffic to your website than other forms of content. According to a recent study, 86% of marketers say that videos have increased traffic to their website, while 78% say videos directly increased their sales.

3. Enhanced Storytelling


Video marketing allows you to convey your brand’s message, values, and story more effectively. Through visuals, music, and narrative, you can create a compelling and emotional connection with your audience. Storytelling in video format can help build trust, establish brand identity, and leave a lasting impression on viewers.

By utilising video storytelling, you can guide viewers through narrative-based content that is relatable and gets to the core of their pain points. Video provides more tools for conveying messages and emotion than any other form of content. People get pulled in by the music, the characters, camera angles, colours, sound, voice, text and more.

4. Diverse Content for Various Platforms

Video can be adapted and repurposed for multiple platforms, such as social media, websites, email marketing, and more. Short, attention-grabbing videos work well on platforms like Instagram and TikTok, while longer, informative videos are suitable for YouTube or your website. By creating a range of video content, you can reach a broader audience across different channels.

Some platforms, like YouTube and TikTok, are based on video content so having in this in your toolkit can significantly increase your reach, and allow you to reach new audiences, through the use of additional platforms.

video marketing for social media

5. Measurable Results

Video marketing offers robust analytics and tracking capabilities. You can monitor key performance metrics, such as views, engagement, click-through rates, and conversion rates. This data provides valuable insights into your audience’s behaviour and preferences, allowing you to refine your marketing strategy and optimise your videos for better results over time.

Incorporating video into your marketing toolkit can help you connect with your audience on a deeper level, improve your online visibility, and drive better results for your business. Whether you’re aiming to boost brand awareness, increase conversions, or tell your brand’s story, video can be a powerful tool in achieving your marketing objectives.